White Label Copywriting Canada gives Canadian digital marketing agencies the ability to provide clients with wholesale, white label copywriting products. These products are often required by development and design teams when building websites, as written content is required for site pages in order for it to be search engine friendly and bring the right customers to the page from browsing.

You might use our blog article writing services to provide them with fresh and regular content to help them rank better. So what do you do when a client comes to you and is unhappy with the performance of their website?

You can offer them the White Label Copywriting Canada Conversion Rate Optimization (CRO) service!

A-B comparison. Split testing. Scematic concept vector illustration

If a client’s website is not bringing them enough traffic or leads despite your addition of quality content, there could be many other factors to blame. It could be down to ineffective SEO techniques, a less than ideal web design or perhaps the content is not enough.

CRO is a 6-month long process that first benchmarks a site’s performance and then uses analytics and feedback to determine how to improve these outcomes.

The CRO process will then offer your client several options that they can use to improve the performance of all the elements on their website, which they can implement themselves or find another service provider (such as your agency) to assist them with.

The CRO process is incredibly beneficial to even the best performing websites and can keep going for as long as your client wants to keep improving their traffic and lead generation.


Analytics Analysis

Sessions, Bounce Rate, Exite Rate, Exit Place, Conversion Rate, Average Time on Page etc

CRO Tools

Google Analytics, Crazzy Eggs, Kissmetrics

Website Analysis

Design, Call To Actions, Loading Speed, Responsiveness, Imagery, Color Scheme etc

Content Optimization

Content Length, Placement, Relevance, Quality, Accuracy

CRO Testing

Implementation of CRO, Split Testing of Traffic, More Changes, Comparison with Old Site


Comprehensive CRO Report After 3 Months, Implementaion of changes, Month 4 Analysis & Reporting, Month 5 Analysis & Reporting, Month 6 Final Reporting

Offering your clients access to a service like this that can provide them with actionable recommendations on how to get better volumes of traffic and secure more leads is one that is sure to add value to whatever you currently are offering them.

Interested in offering your clients CRO? Then contact White Label Copywriting Canada today!