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As digital marketing agencies, we all know how to cross-sell, but many do not make the most of upselling. And your agency should. Especially in times of a global pandemic, clients are shutting down marketing budgets, and new clients are
The biggest misconception about a PPC campaign is its ineffectiveness as a digital marketing tool that does not yield the desired results. Contrary to this assumption, PPC is an extremely effective method you can use to attract new prospects to
Since Google and Facebook rate your posts on the quality they offers readers, then it should follow logically that quality ought to be your number one focus. So how do you actively control and manage quality within your content when
If everyone knew the best way to attract customers, there would be no need for advertising agencies—but the truth is, it’s all about practice, trial and error. Just like any life lesson, it’s about finding what fits, what works. Advertising
Every day, hundreds of small businesses and digital marketing agencies all over Canada outsource their writing services. It’s crazy to think that in the past, many businesses would have ignored this aspect of a website entirely. In fact, to this
While the Canadian digital marketing industry continues to expand, on a regional level research indicates that entrepreneurs and small business owners still value personal experience and that the vast majority prefer to work with partners who give them direct access
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” These are the words of Ernst F. Schumacher, a world
In today’s world of shortened attention spans, we’re used to everything being truncated – including how we communicate with customers. From the 30 second adverts that pop up before a YouTube video to catchy hashtags that brands adopt on social
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